Milo DubaiMILO was developed in the 1930s during the depression as a direct response to the fact that children were not receiving enough nutrients from their daily diet. Thomas Mayne, a Nestle Engineer, created the nutritious and delicious beverage using local milk knowledge and Swiss cocoa expertise. He named the drink MILO after the Greek mythical character Milo, who was known for his strength. MILO was launched in 1934 at the Sydney Royal Easter show in an area used to showcase new products to the public. This coincided with the opening of a local production plant for MILO located in Smithtown, in rural NSW, where it is still produced today.
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