7UP, the refreshing clear drink with a natural lemon and lime flavour was created in 1929. 7UP's lemon refreshment picks you up and leaves you feeling upbeat. Its sparkling, crisp lemon and lime flavour keeps you positive against all odds. Just the perfect drink for a country that's simply unputdownable by its share of downswings and challenges. We're always upbeat about the present, and optimistic about our future. 7UP’s brand philosophy - I Feel Up - celebrates this irrepressible optimism. Over the years 7UP has engaged the youth with its lemon based refreshing taste coupled with its refreshing attitude towards life.